← BACK 01 / 08 LET'S START WITH THE RESULT WHAT ARE YOU TRYING TO ACHIEVE? Don't worry about what you think you need us to make yet. Start with the business outcome. 01 WIN MORE OF THE RIGHT WORK Sales, bids, tenders, enquiries and conversions. → 02 TURN YOUR WORK INTO PROOF Make your projects, customers and expertise work harder. → 03 ATTRACT THE PEOPLE YOU NEED Recruitment, culture and employer communication. → 04 MAKE THE COMPLEX EASY TO UNDERSTAND Products, services, technology and difficult ideas. → 05 TURN ATTENTION INTO ACTION Campaigns and communication designed to create a response. → 06 GOT A DIFFERENT CHALLENGE? Tell us what you're trying to change. → THE CHALLENGE TELL US WHAT'S GOING ON. What's happening now, what's not working as well as it could, and what would you like to change? No polished brief needed. Write it exactly as you'd explain it to us. CONTINUE → THE AUDIENCE WHO NEEDS TO CARE? Who are we ultimately trying to reach or influence? PROSPECTIVE CUSTOMERS → EXISTING CUSTOMERS → POTENTIAL RECRUITS → EMPLOYEES → STAKEHOLDERS / PARTNERS → INVESTORS → THE PUBLIC → SOMEONE ELSE → THE RESPONSE WHAT NEEDS TO CHANGE? What would you like that audience to think, feel or do differently? CONTINUE → WHAT EXISTS ALREADY? WHAT ARE YOU DOING NOW? Tell us about any existing content, campaigns, sales activity or communications connected to the challenge. Nothing relevant yet / I'm not sure CONTINUE → THE RESULT WHAT WOULD SUCCESS LOOK LIKE? Forget views for a moment. What would need to happen for this to feel like a worthwhile investment? CONTINUE → PRACTICALITIES WHEN ARE YOU LOOKING TO MOVE? This just helps us understand where you are in the process. AS SOON AS POSSIBLE → WITHIN A MONTH → 1–3 MONTHS → 3–6 MONTHS → ONGOING REQUIREMENT → JUST EXPLORING → LAST ONE LET'S TALK. Tell us who we're talking to and we'll review everything you've shared before we come back to you. YOUR NAME COMPANY EMAIL PHONE OPTIONAL WEBSITE OPTIONAL SEND US YOUR CHALLENGE → No mailing lists. No automated sales sequence. Just a real person reviewing what you've told us. ✓ DONE THANKS.WE'VE GOT IT. We'll review what you've told us before we get back to you. That means the conversation can start with your objective rather than us asking you to repeat everything again. CONTENT WITH A JOB TO DO.