THE BEST
CANDIDATES ARE
CHOOSING YOU TOO.
Good recruitment content doesn't just advertise an opportunity. It helps the right people understand what they're joining — and why it might be right for them.
A JOB DESCRIPTION
EXPLAINS THE ROLE.
CONTENT CAN EXPLAIN THE EXPERIENCE.
People want more than responsibilities and salary.
They want to know who they'll work with, what the environment feels like, what they'll learn, what they can become and whether they can see themselves there.
That's where video and photography become useful — because they can make an opportunity feel real before someone applies.
THEY DIDN'T NEED
ANOTHER RECRUITMENT VIDEO.
THEY NEEDED FUTURE INTERNS TO SEE THEMSELVES THERE.
Horizons 26 is a paid six-week summer internship for people aged 16+, offering meaningful, hands-on experience across Richmond Council services.
ONE FILM.
MULTIPLE JOBS.
Give prospective candidates a reason to stop and engage with the programme.
Make the six-week paid internship easy to understand without turning the film into an advertorial.
Let previous interns talk about what they learned, how they developed and what they enjoyed.
Give viewers a better sense of the people, environment and working experience inside the council.
Help prospects understand whether the programme feels relevant before they make the decision to apply.
YOUR RECRUITMENT
PROBLEM DEFINES
WHAT WE MAKE.
There isn't one recruitment format. The right content depends on what candidates need to understand, feel or do.
Short-form, social-first content and campaign assets can create the initial interest.
Real employees can make the culture, values and opportunity feel more believable than corporate claims.
Make unfamiliar work easier to understand by showing the environment, people and tasks around it.
Give people enough context to understand whether the opportunity genuinely fits them.
FROM ONE FILM
TO A FULL RECRUITMENT CONTENT SYSTEM.
Authentic voices that help candidates understand the people and culture behind the organisation.
↗Clear, engaging content showing what candidates would actually be joining.
↗Short-form assets designed to attract attention and drive people towards the opportunity.
↗Consistent visual content for careers pages, paid campaigns, social and internal use.
↗Content designed to communicate what makes your organisation worth joining.
↗
WHO ARE YOU
TRYING TO ATTRACT?
Tell us who you need, what's making recruitment difficult and what you want candidates to understand. We'll work backwards from there.
START THE CONVERSATION→